The customer base of amusement parks has moved from a mass-market equal access product to an exclusive, luxury pricing model. Keeping similar profit margins with reduced capacity could significantly increase prices and allow customers to access all rides without lines. With fewer customers and more pricing, theme parks will look to add value to their experiences and make them more immersive. In line with trends to provide a more immersive experience for guests, the usage of virtual augmented reality technology and metaverse will increase. Virtual reality creates a 3D digital environment that can interact with a person. Augmented reality transforms reality into a digital space, placing virtual objects in the real world and the metaverse is a network of 3D virtual worlds focused on social connection.

Without the mass crowds that previously drove the guest experience, the industry is adopting both types of technologies in rides and attractions. This also caters to the needs of millennial and generation Z groups that are driving industry growth.